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MAY 2017
NEW THREADS
for a
NEW SEASON
Introducing the first of our new season stock - the TILT TEE - a long sleeve tee in medium weight, soft cotton, with a slim to normal fit through the body. Trip your eyes out on another clever line-art print, contrasted with a brail dot design on the arms - any guesses for what it reads?
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APRIL 2017
CHRISTCHURCH
you are
LUCKY
40% off all our stock down at Collective, in the Colombp - get in there Christchurchians - you're the only ones lucky enough to score this crazy bargain, this sale is not going online. Get in now it won't last forever.
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MARCH 2017
IN THE MOOD
for
LIGHT GREY
Featuring another of our updates to the Module Family - a swanky new sweatshirt and sweatshorts in a light grey-marl. This combo feels fresh and fab. And as the weather slowly cools it's perfect to take you through from day to night.
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FEBRUARY 2017
DEITIES
and
DEMIGODS
A new release of our popular ASURA TEE in Black. This hand-drawn design took our lead-designer Nobuhiro Kasajima many hours to perfect. We've then hand-printed it with traditional screenprinting methods as we do for all our tees. Check out the detail up close on our shop page!
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JANUARY 2017
FEATURING
our
SEABOX TEE
We're lovin' the muted tones of our moss coloured SEABOX TEE with the contrasting details of bright orange. Another surreal, form-twisting design, carefully hand-printed on quality soft cotton.
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JANUARY 2017
THUNDER TEE
has
DROPPED
Feeling the buzz with our new THUNDER TEE - available in 2 sublimely awesome colours INK BLUE and SHADOW GREY. Soft cotton tees will keep you cool this summer - so get shopping guys.
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DECEMBER 2016
MODULE
family
ADDITIONS
We're stoked to release new additions to our Module Family of sweatshirts and sweatshorts - in BLACK! This slick outfit will see you through casual and formal summer gatherings for sure. Our current new favourite combo.
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NOVEMBER 2016
CHECK OUT
our
LATEST LOOKBOOK
The summer is soon upon us - check out our latest Lookbook of our summer collection here on our website, or on facebook. Flash new tees, and some new additions to the Module Sweatshirt and Sweatshorts family.
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OCTOBER 2016
SNEAK PEAK
of
NEW TEES
Just a little something to get you excited about summer t-shirt weather ~ with a sneak peak of one of our soon to be released designs. As always these little gems will be hand-printed on 100% cotton tees. Expecting to drop first week of November, stay tuned...
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OCTOBER 2016
THE FACTORY MARKETS
in
AUCKLAND
Drop in to the hippest little market in Auckland on Sunday 30th October. We're looking forward to taking part with some brand new tees & existing stock on sale & a bargain bin of seconds and samples at super silly prices. Awesome eats, drinks & other stalls to mooch around.
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SEPTEMBER 2016
POP-UP STORE
in
WELLINGTON
Opening on October 1st Hypnopencil will be in store at the Pop-Up Design Store in Wellington. Located at 86 Victoria St (across from the library) - this store looks to have everyone covered for spring/summer and Xmas shopping. Head down and support local NZ brands. Open until Xmas.
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AUGUST 2016
WIN
for
FATHER'S DAY
Something for the guys, or whoever in fact. Head to our facebook page to enter our Fathers Day Comp - you could score yourself a $250 voucher to spend online or in store at Collective in ChCh. All info on our facebook page. Good Luck!
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AUGUST 2016
WINTER
sale
IS ON
Our annual winter sale is happening now. Jump online to score up to 50%, or head in store to Collective in ChCh to nab yourself a bargain with 40% off ALL stock. On until the end of the month - get in there!
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JULY 2016
IN STORE
in Tokyo
IN JAPAN
Big ups to Honeycomb Mode in Tokyo - the collection is looking awesome, the shop staff are rocking it and there's loads of great feedback. If you're in Tokyo or passing through - head into the Seibu Dept Store 3F and check it out for yourself along with all their other in store awesomeness.
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JULY 2016
SUPPORT
your
LOCALS
Awesome news to hear Willy Styles will be back on the airwaves at RDU98.5fm with a regular slot. We love supporting local talent and this chap has plenty of it. Styling in every way - we're stoaked for you bro :)
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JUNE 2016
RE-STOCK
eyebreaker
BLACK REFLECTOR
A new releaase of this crazy eye-bending, eye-breaking hand-printed tee is available now online and in store at Collective, ChCh. Printed with a specialty reflective ink that catches and reflects light sources. Be seen...
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JUNE 2016
HYPNOPENCIL
launches in
TOKYO
It's happening June 1st! We're launching at Honeycomb Mode in Ikebukuro, Tokyo, Japan. Head up to the 3rd floor of the Seibu Department Store (Ikebukuro) to check out an exclusive release of selected garments.
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MAY 2016
NEW THREADS
are
DROPPING
Our latest long sleeve tee is now dropping - ORGAN DONOR. This hand printed artwork incorporates a raised rubber ink to give the design a textural feel while the artwork on the back gives the design a see-through concept. Super comfy and perfect for this time of year.
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APRIL 2016
HYPNOPENCIL
on the
RUNWAY
Good times down in ChCh at The Colombo Food, Fashion & Design event - showcasing all sorts, but great to check in for the runway show. Looking good, great night thanks to all who made it happen.
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MARCH 2016
HYPNOPENCIL
x
OFFCUT
Excited to release our first cap in collaboration with Offcut Caps. Using off-cut fabric from our Slack Shorts production we've crafted this 5 panel cap to suit all heads out there - girls too! Limited run so grab yours now at our online store.
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MARCH 2016
EXPLORING
new
MARKETS
The flag remains, but change is afoot - well for Hypnopencil anyway. We're beavering away with exciting plans to expand into new markets. Watch this space Japan - it seems some stunning stores will soon be stocking the brand. We'll be shouting loud and proud as soon it's all go.
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MARCH 2016
THE WEATHER
turns
BANANAS
March is upon us and we're feeling as confused as the weather. Is winter just around the corner or will summer layers suffice. Play it safe in our mid-season clothing. Cue Raglan Tees, Module Sweatshorts, Module Sweatshirts, Slack Shorts & Sand-Wash Shirts. See more on our Shop page.
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FEBRUARY 2016
DARK MATTER
raglan
TEE
Hot off the press is our first raglan tee DARK MATTER. Available in 2 colours: Black on Black and White on White. Featuring a split angular hem, 3/4 length sleeves, a longish fit & large scale hand-printed artwork front and back. 100% Cotton, 100% original to Hypnopencil, 100% Made in NZ.
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JANUARY 2016
LOOKBOOK
location
PHOTOSHOOT
It's always a highlight getting out and about shooting Lookbook and PR material. Another superb day had shooting for multiple seasons, with our truly fantastic model Leo Lines and megastar photographer Matt Crawford. Enough praise can't be said. Thanks team - always a pleasure.
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JANUARY 2016
COMFORT
meets
CREATIVE DESIGN
Our Module Sweatshorts feature a modular construction using soft curved shapes making them totally original to Hypnopencil. With 2 side pockets, a back pocket, ribbed inner leg insets and a ribbed draw-string waistband these shorts offer the ultimate in comfort and creative design.
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JANUARY 2016
SUMMER
means
SHORTS
Presenting our Module Sweatshorts. Super comfy & totally stylish; rock these by day & night. On cooler nights pair with our Module Sweatshirt for a unique sleek look. 100% cotton with drawstring waist, knee-length. Check out the detail pics on our shop page if you're after something totally fresh.
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DECEMBER 2015
EYEBREAKER
in
BLACK REFLECTOR
A third addition to the Eyebreaker family - this time on a soft black tee, hand-printed with a specialty reflective ink that catches light sources and reflects it like a crazy thing. In contrast the print has a beautiful subtlety when not reflecting. A new favourite of ours for sure.
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DECEMBER 2015
EYEBREAKER
tees
OUT NOW
This zany surreal style art print will challenge even the most precise vision! The logo spells Hypnopencil in braille, a tongue in cheek thought for those who do indeed break their eyes! Out now in 2 colour ways - Blue/Orange or Black/White. Grab it store at Collective and online.
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DECEMBER 2015
SUMMER
t-shirt
RELEASE
The first of our new summer tees are out now. KAKUSEI is a hand printed tee made with organic cotton in ivory colour. It's name best translates to 'awakening'. Y-MAK is also hand-printed on organic cotton in ivory colour and is a nod to ChCh, NZ. Both in store now at Collective in ChCh.
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NOVEMBER 2015
TEES
back
IN STOCK
Get your hands on brand new stock of our Asura Tee - hand drawn design, hand printed on a white tee. Also back in stock - our popular Escalator Tee, hand printed with reflective ink on a black tee.
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OCTOBER 2015
HYPNOPENCIL
joins
COLLECTIVE
Super excited to be joining the awesome Collective store in Christchurch at the end of the month. Such a great concept and an awesome store with a huge range of fantastic clothing brands. ChCh peeps, come on down and check it out at The Colombo. Big ups ChCh - great stuff is happening!
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SEPTEMBER 2015
SAMPLING
for
SUMMER
Nothing beats testing out new screen print designs. All our printed garments are hand-printed using traditional screen print methods. This summer we'll be dropping a new printed raglan tee; it's looking good so far!
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AUGUST 2015
DITCH
your
JACKETS
There's a hint of spring in the air, well on some days! And on those days it feels like we're ready to ditch the coats for an awesome sweatshirt. Our Module Sweatshirt is made in NZ with 100% Cotton and Genuine Leather. Available in Grey-Marl and Steel-Blue.
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JULY 2015
SNEAK PEAK
as summer production
GEARS UP
We're beavering away on new designs for our summer range of printed tees. Once again we'll be warping dimensions, but also planning a nod to home turf. Stay tuned as summer rolls in later in the year...
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JUNE 2015
REMIX
magazine
WRITE UP
Grab your copy of the June issue of Remix and check out the choice little article on page 46. Cheers Remix - spot on with your thoughts... a new brand of quality streetwear with an edge… as functional as it is stylish.
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JUNE 2015
COMPETITION
time on
GEORGE FM
Tune into George Drive with Dan Aux & Gracie Taylor - your chance to win an $80 Hypnopencil Voucher every day for a week this June. Tune into George Drive Weekdays 3pm-6pm ~ Good luck!
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JUNE 2015
FREE SHIPPING
in June
TO JAPAN
We're celebrating summer in Japan! For the month of June get free shipping on all orders. ６月３０日まで、日本への送料を無料とさせていただきます。オンラインで購入して頂くか、英語が無理な方はこちらまでお問い合わせください。 info@hypnopencil.com
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MAY 2015
YUKI AOE
live on
DOMMUNE
We're stoked to support Yuki Aoe playing live on Dommune - Japan's live streaming platform for cutting edge music & art. Playing in support of Mark Fell, NHK yx Koyxen POTATO Tour 2015. Check it out on our YouTube Channel if you missed it.
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APRIL 2015
HYPNOPENCIL
tee sale
ON NOW
Our annual Tee sale is on now. Visit our shop page to find your favourite tee with fantastic sale prices - up to 50% off. For a limited time only, grab one of our hand-printed tees on sale while you can.
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MARCH 2015
HYPNOPENCIL TEES
featured in
GEKKAN NZ
NZ's Gekkan magazine features our Escalator and Candflip Tees in their latest March issue on page 7. Grab a Gekkan around the city or at most great Japanese restaurants!
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FEBRUARY 2015
ASURA TEE
hand-printed
HAND-DRAWN
Our Asura Tee features hand-drawn pencil artwork by our lead designer Nobuhiro Kasajima and is skillfully hand printed using traditional screen print methods for long lasting wear.
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JANUARY 2015
HYPNOPENCIL
designer tees
AVAILABLE NOW
Our new range of designer tees kicks off with the Slack Tee. This tee features a glitch line back print and a seamless back contstruction. Made of super soft cotton with spandex this tee styles great with our Slack Shorts or just a pair of humble jeans.
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JANUARY 2015
SUMMER
lookbook
PHOTOSHOOT
We headed into central urban Auckland for our summer Lookbook shoot where a story of concrete, form, texture and movement were told. Big credit once again to our amnazing photographer, fantastic model and highly appreciated additional crew.
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DECEMBER 2014
CANDYFLIP & ESCALATOR TEES
are in store
NOW!
Our new printed tees are in store. Candyflip comes in Grey-Green or Dark Vanilla. The Escalator Tee is available in Black, Coral Red and Light Silver - printed with a reflective ink these tees are like nothing you've seen before!
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DECEMBER 2014
NEW PRINTED TEES
are about
TO DROP!
New Hypnopencil Printed Tees are about to drop. Keep an eye on our website and facebook page to see them first. Mind-bending designs in a variety of colours will set you apart from the masses this summer. Perfect for rocking out at festivals or keep the streets lively with everyday wear.
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NOVEMBER 2014
NEW STOCK
in store at
WHERE THE FOX LIVES
Christchurch peeps - get on down to Where The Fox LIves at The Tannery to check out new Hypnopencil stock in store now. A fresh supply of our Printed Tees, Sand-Wash Shirts and Slack Shorts are all available now!
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OCTOBER 2014
DESIGNER TEES
are
COMING SOON
This summer we'll be releasing two styles for our new Designer Tee range. The DUPE TEE will come in 3 colour combos and being reversible - it's like scoring two tees in one! Our SLACK TEE will be available in 2 colours which style fantastically with our Slack Shorts or on it's own.
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SEPTEMBER 2014
FIND US
on
TUMBLR
Our tumblr page is a visual diary offering insight into and inspiration for Hypnopencil's designer and co-founder Nobuhiro Kasajima. You can find us at hypnopencil.tumblr.com
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AUGUST 2014
HYPNOPENCIL
winter
SALE
Jump on our shop page to score a bargain - our Winter Sale is on now!
Up to 50% off selected winter clothing, including sweatshirts, pants, hoods and belts. Don't miss out on these crazy low prices.
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AUGUST 2014
STREET POSTER
campaign
HITS AUCKLAND
Our latest poster campaign is now up on the streets around Auckland. Keep your eyes peeled as you walk and drive the city over the next couple of weeks for these cool big posters. Pop on your 3d glasses for the the full effect!
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JULY 2014
HYPNOPENCIL
slack shorts
AVAILABLE NOW
An early release of our fantastic new shorts are available online now on our shop page. A baggy fit with a stetch weave for good movement, comfort and action! These shorts are so good to wear and available in 3 colours - black, pale taupe and electric coral for those not afraid of colour!
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JULY 2014
HYPNOPENCIL
sand-wash shirts
AVAILABLE NOW
Our awesome new shirts are now available online. Check them out on our shop pages. In 2 colours - Charcoal Black and Bistre Brown. Once you wear one of these you'll never want to take it off. Super soft-feel modal fabric with a matte finish easy to dress up or dress down. Styles well with our new Slack Shorts!
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JUNE 2014
HYPNOPENCIL
lookbook shoot
AUCKLAND, NZ
It was a great day shooting for our latest lookbook and media campaigns around Auckland. Cornwall Park offered some fantastic backdrops, the local sheep even tok part! Thanks to our super fab photographer and awesome model. Garments available soon.
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MAY 2014
HYPNOPENCIL
sand-wash shirt
COMING SOON
Our new button down shirt will be in store by the end of May. Available in two colours, TOFFEE and CHARCOAL-BLACK. This shirt is made with sand-washed satin giving a lustrous matte appearance, super soft touch and great flow.
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APRIL 2014
HYPNOPENCIL
giveaway in april
SKYWATCH
Hypnopencil is giving away three Come Up Tees in the April issue of the Skywatch magazine for Sky TV customers. Go to page 172 for competition details. Entries close 30th April 2014. Good Luck!
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MARCH 2014
HYPNOPENCIL
tee
SALE
End of summer t-shirt sale ON NOW - up to 50% off selected tees. Go to our shop page to see more. Get in quick before stock sells out.
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DECEMBER 2013
HYPNOPENCIL
welcomes its
FIRST STOCKIST
Hypnopencil tees are now stocked at WHERE THE FOX LIVES at The Tannery Boutique Retail & Arts Emporium, Christchurch's newest hot-spot.
Big ups Christchurch you're doing great things.
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NOVEMBER 2013
HYPNOPENCIL
hits
THE STREET
Hypnopencil's first street campaign hits Auckland streets. Keep your eye out on Symonds St, Khyber Pass and K-Rd for our latest posters.
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OCTOBER 2013
HYPNOPENCIL
in
THE FOLD
Hypnopencil in this week's issue of NZ's newest gig guide, The Fold. Grab it nationwide at all cool venues to check it out.
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AUGUST 2013
SHAPESHIFTER
wearing
HYPNOPENCIL
Nice one Sam from Shapeshifter, spotted wearing a Hypnopencil Tee in their new music video In Colour, looking good!
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JULY 2013
HYPNOPENCIL
launches from
Auckland, NZ
This July, we are launching our new online shop. As a mens brand made in New Zealand we take inspiration from the global street and with a focus on creative detailing we hope to bring a fresh look to kiwi street fashion.
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MARCH 2013
HYPNOPENCIL
photoshoot in
Auckland, NZ
Earlier this year we had our first photoshoot - thanks to our awesome crew and models for making a fun day and night out of it with some great pix to boot!
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