About us

Hypnopencil is a boutique brand of high-end designer streetwear, made in Auckland, New Zealand.

The label was co-founded by Nobuhiro & Kat Kasajima - partners in life and crime and everything in between.

Nobuhiro hails from Japan, and is the brand's designer and creative force. His passions lie in experimental art, design & music, all of which are reflected in the brand's unique aesthetic.
Kat from New Zealand wears the management hat but her background as a motion-picture editor provides further creative dynamic.

We're small and boutique but totally independent. We make our garments with 100% passion, love and care. We firmly believe in quality over quantity. We march to our own beat dropping single garments and capsule collections regularly throughout the year offering a fresh and modern cross-seasonal approach to fashion.