About us

Hypnopencil is a boutique brand of high-end streetwear, made in Auckland, New Zealand.

The label was co-founded by Nobuhiro Kasajima & Kat Blair - partners in life and crime for the long haul.

Nobuhiro hails from Japan, and is the brand's designer and creative force. His passions lie in art, design & music, all of which are reflected in the brand's aesthetic.
Kat wears the management hat but her background as a motion picture editor provides further creative dynamic.

So yes we're small, boutique but totally independent and making clothes with 100% passion, love and care. We’re free, fun, honest, conscious people who love to work with others of the same nature.
We firmly believe in quality over quantity and feel limited products have a very deserving place in our lives. 

We hope you’ll welcome us to your wardrobe and please shout out for any reason, on any platform, anytime.